We cannot emphasise too highly
the importance and necessity of promotion when considering National release of your
product. Without the general public hearing your music, it will be difficult to sell. Most
artistes find that they can offer their product for sale at their live venues, but the
retailers will not stock the material unless it is receiving some form of airplay either
on television, film or radio.
We work closely with a
promotion company who will be responsible for ensuing that your material is given to all
the London radio and TV stations and all the local BBC and Independent radio stations. The
stations will then be contacted for their reaction and a decision on whether they intend
to play the recording This information can then be used to encourage retailers
to stock your music.
